Ogilvy's iconic Real Beauty campaign for Dove was made for visual media, but we showed it could be just as effective on radio. We used autotune - the audio equivalent of Photoshop - to remind girls and women that real beauty is never faked. It won gold at Cannes, LIA and Campaign Big, silver at the One Show, graphite at D&AD, was an Aerial Spot of the Month and made Campaign's Top Ten Radio ads of 2013.
