HOLY MOLY is a brash young UK food brand disrupting the dips category with its 'pure and holy' range, made without all the nasties and additives you find in most competitor products.
Working at AGIT8, I helped win the pitch and create their first brand campaign, which uses a bold and cheeky idea to make sense of their their name as a symbol of purity and goodness.
It ran on OOH sites across the National Rail network, as well as being amplified across social, with topical posts during the Euros.
